Why is active listening important for servers?

Active listening is crucial for servers because it ensures that they accurately understand the needs and preferences of their guests. By engaging in active listening, servers can pick up on verbal and non-verbal cues, clarify any uncertainties, and respond appropriately to guests' requests. This level of attentiveness directly enhances the dining experience, as guests feel heard and valued. When servers comprehend guest needs thoroughly, they are better equipped to recommend menu items, address any concerns, and create a more personalized service experience, fostering customer satisfaction and loyalty.